After three years of selling green coffee, Javier found himself repeating the same stories several times with different people. He thought there should be a better way to connect the farmers to the final consumers. The idea was for the consumers to live and feel the coffee farms. After all, these were more than stories; they are the lives of many coffee farmers.
Therefore, in 2021, Javier traveled to Guatemala to document everything in a mixed reality format. The outcome was these 360 videos. All the coffees seen in the videos are available to purchase from us! If you want to try any of them, feel free to reach out! :)